UNLOCKING THE FUTURE: TRENDS SHAPING THE GROWTH OF PHYSICAL THERAPY

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What is the career outlook for the physical therapy profession? Is this a career with room for growth and will it be able to stay relevant overtime, with new media such as telehealth physical therapy apps and AI becoming more accessible for people to improve their function and improve pain. To put it simply, me, as well as many healthcare professionals do not believe their jobs, especially the physical therapy profession will be overtaken by these new technologies of the future but could actually help and even improve the quality of care that patients are receiving in their physical therapy. Below I have listed a few topics that have the potential to be detrimental to the PT profession, but how future physical therapists can turn them around in a positive light utilize them to become not only better clinicians, but more successful in their careers as physical therapists. Future PTs must learn to adapt to these new technologies and learn to implement them into the rehabilitation world.

Artificial Intelligence

The use of AI in physical therapy can be very beneficial when it comes to saving the physical therapist time, such as creating personalized treatment plans for individuals, getting documentation done more efficiently which can allow a PT more time spent with the patients, and even helping with confusing caseloads and helping reduce human error when it comes to diagnosing a particular patient. New AI technology can even help with things such as analyzing and tracking a patient’s specific movement during exercises to provide instant feedback to ensure things such as proper form as well as informing on making tweaks in the form to prevent possible injuries.

Telehealth

Many of you never thought of physical therapy as a remote type of career, but telehealth platforms, or virtual physical therapy, has allowed many physical therapists to work completely remote or hybrid to reach patients. This opens up a world of opportunities for physical therapists in terms of creating freedom in where and when they work, as well as reach patients from all types of geographical locations around the world. Benefits of telehealth include convenience, easier access to PT, cost of savings for patient’s vs in person appointments, as well as improve patient engagement. Big companies have already jumped on this wave, such as Hinge Health, which is a leading provider for virtual physical therapy in the United States, specializing in musculoskeletal pain relief and pelvic health. They implement telehealth in a unique format, combining tailored exercise programs, access to licensed physical therapists, and dedicated health coaches, showcasing what might hold for the future of physical therapy.

Cash Based Clinics

I am sure you all have heard of this trend, as it is one of the leading trends and topics of discussion within the physical therapy community. But why exactly are so many PT’s leaving big companies and employers to start their own cash-based clinics. The simple answer is to have the freedom to deliver a personalized quality of care and to not have it dictated by insurance companies. Insurance reimbursement rates are often low, and dealing with these insurance companies involves follow certain quotas, such as how many patients a therapist is required to see a day, and even how many sessions a PT gets with their patient. Cash based clinics scratch out all of the headaches that come with insurance companies, resulting in higher quality of care for the patients, better work life balance as the PT now has control over their schedule, increased earning potential without an insurance ceiling over your head. The key is to understand and really master marketing with a cash-based clinic, as many people will be skeptical at first to pay out of pocket for a physical therapy session. However, this is just another opportunity for future PTs to look into to expand their skills as an entrepreneur and clinican and really combine the two skills into one.

84 thoughts on “UNLOCKING THE FUTURE: TRENDS SHAPING THE GROWTH OF PHYSICAL THERAPY”

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